In 1996, Liu Qiangdong entered professional life by serving as the director of computers for Japan Life. In 1998 he founded Jingdong, a store which sold authentic hi-tech products. It was so successful that be 2003 he owned 12 Jingdong stores. During this year, things drastically changed for the entire Chinese business industry when the SARS outbreak forced many consumers to stay inside most of the time. As a result, many businesses went under. Qiangdong kept his business alive by reinventing it. He discarded the brick-and-mortar model and took it online. Thus, in 2005 JD.com was born. In 2007 he added a huge variety of products to his original electronics-only line.